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How to Use Facebook 'Offers' to Market Your Business

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Utah Provo. Salt Lake City. West Jordan. West Valley City. Vermont Burlington. If your Page doesn't yet have Offers but you'd like to use the feature, fill out this form on Facebook to request to be included. Log into your business's Facebook page and scroll to the top of the timeline.

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Fill out the form that appears, including a headline for your Offer Buy one pair of socks, get another pair free, for example. Choose the number of claims i. Lastly, add the terms and conditions of your Offer by filling in the appropriate space, then preview it and click Post. If you want to make changes to your Offer when you're previewing it, click Edit to go back and make changes. If you want to stop running an Offer before it expires, delete it.

Do this by hovering over the offer, clicking the pencil icon, then selecting Delete. Deleting an Offer is permanent. Facebook says that to ensure your Offer is claimed and shared, you should carefully consider its value, headline, image and language you use. Make discounts count. While there is no minimum discount requirement for Offers, Facebook recommends they should be at least 20 percent off regular prices. Offering deals for free—even if the percentage off is the same implied value as the free item—is even better. An example of this: "Buy one pair of socks, get another pair free.

Use a good image. Facebook says that photos of people using your product typically perform better than photos of the product by itself, and both generally perform better than your business's logo. In your Offer, your Page's profile picture will also appear in most places, so using your business's logo generally isn't necessary.

Also, be sure your image looks good in thumbnail size, which is 90x90 pixels. Non-square images will be cropped to a square. Check out CIO. Keep language simple. Make sure your headline leads with the value of the Offer instead of marketing slogans, Facebook recommends. Word your Offer, including the terms and conditions, as simply as possible, too, and note the character limits: 90 characters for the headline text and characters for the terms and conditions.

Also, set a reasonable expiration date to be sure you give people a few days to see and claim the Offer.

An offer on Facebook for free ALDI grocery coupons is not legitimate.

Target the correct audience. If you'd like to control who can see your Offer, your only option to do so is to target your audience by country and language. Next, type in the countries or languages of the people you want to see your Offer. The Offer will show up only in News Feeds or on your Page for the people in the countries you choose or who speak the languages you specify.

Facebook says that it's not yet possible to target Offers only to people who like your Page, so anyone visiting your Page will be able to see it unless you target the audience by country or language. Promote, train and track. To maximize the effect of your Offer, Facebook suggests running sponsored stories to promote it.

Sponsored stories are paid ads that appear in your followers' News Feeds and highlight specific interactions people have had with your organization or brand.