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26 ideas to get your next sales promotion noticed

Discount Gift Cards. Girl's Tops. Shop ribbed tanks, t-s Do you need them? Coupons can help almost every business type and size, if only a strategy is well thought through and planned accordingly to the current budget and clear marketing goals. The way you run coupon campaigns must be consistent with the way your marketing department works.

More about offline coupon tracking here.

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After choosing a coupon provider, you need to plan your strategy ahead. In the beginning, run small campaigns with diversified parameters, such as discount value and type, duration, discounted products, etc. Crucial to succeed and move forward is tracking the performance of every single coupon and campaign you launch. You must be patient and aware that it will take time and numerous experiments to figure out what works best for your business.

Quick Tip: If you run a small business, start from choosing one product and run coupon campaigns from time to time with different discount types and values.


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Results will show you which of the discounts work best. Start free trial. You can strengthen the power of offered incentives once you learn how to use special occasions and holidays to run coupon campaigns. Besides official holidays, personal celebration days, such as birthdays and anniversaries, of your customers are also perfect for a coupon. You have most likely already heard that personalization is paramount to successful marketing.

I guess you also heard, or even experienced, the overwhelming privacy hiccup amongst modern consumers.

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In these circumstances, using personalization in your coupon marketing becomes thin ice, which needs to be trodden upon lightly. Does it mean it is better to give up personalization? Of course not. To offer relevant deals, which let your clients save money, you need to first know your audience. For example, there is no point in offering another winter coat to a customer right after she purchased one. There are things people buy daily, and other items that are only needed from time to time.

Following this, your coupon marketing must operate with more sophisticated algorithms and personalize offers in diversified ways.

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Quick Tip: Remember that personalization cannot be managed manually at scale. Even in the beginning, it is worth it to invest in coupon marketing software that already supports coupon automation. We have listed many of ready-to-go examples that you can use in your coupon strategy. Note: Gamification in promotions builds unique customer experiences that increase engagement, loyalty, and retention.

We were writing about it here. Coupons can be attached to your answer to a complaint or live chat conversation.

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Note: This tactic, used by global giants, reduces the number of cart abandonments. Divide your customers according to the revenues they bring. Create exclusive discounts or gift cards for those who bring the highest profits. Note: Remember to emphasize the individual character of the discount. Note: Flash-sales are good to use to experiment and try out new campaign ideas. Note : The way custom events work enables you to build coupons at every point of the sales funnel and use almost every interaction to trigger coupon send outs.

Each time a new customer places an order, you should trigger an automatic multi-level coupon send out, which delivers coupon codes to active users from time to time. Send one coupon to a dormant user, and schedule automatic reminders, e. When the code remains unused, reminders will notify user automatically. Note: You can read more about coupon reminders in a separate article.

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