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Back by popu The move follows significant investment as part of the annual t The Cotswold-based canine specialist Fresh new look for trade show 29 Apr BETA International has unveiled a fresh, contemporary look to its branding and corporate identity. A new logo, website and marketing material have been created, linking the trade show firmly to the Br BETA International enjoys an enviable reputation for its high-quality exhibition stands. The work of companies going that extra mile to create an attractive and effective retail environment is celebra It gives a competitive edge and is great for catching up with other retailers, too!

Any retail company — no matter what size — benefits from attending and I always go home with lots of ideas for the stores and website. We have exhibited since and found BETA International to be a very good show to meet new retailers as well as existing customers. This will be our third consecutive year, as we used to exhibit biannually. We made the change because it has proved particularly beneficial for showcasing our own-brand, Elico Equestrian. We can promote a large part of our range and new additions in an open stand, giving retailers the chance to browse at leisure and provide feedback, which we find very useful in helping to develop our range further.

BETA International was a vital element in Stierna Equestrian Sportswear's UK launch and, in each subsequent year, has been a strategic part of our programme for the growth of the brand. It is a well-organised event, attracting high-quality visitors with whom we have been able to engage and maximise the potential for sales. The support we have received from the organising team, including the official publication, ETN, has created great synergy for Stierna and continues to be an essential part of our plans for and beyond.

When we exhibited at the show, it was one of our best to date, largely due to our pet range, VetSpec.

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