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Since then, Victoria's Secret has shifted its focus to target women directly rather than going after male consumers looking to purchase something for the woman in their life. This was accomplished by an increased emphasis on style and customer service. The company has since been credited with bringing the lingerie business into the mainstream.

In , Victoria's Secret launched its Pink line in an effort to reach out to younger women looking to purchase stylish underwear and casual wear. The Pink line is further broken down into a separate line aimed at female college athletes, with promotional efforts including a partnership with all 32 NFL teams that allows professional team logos to be featured on the items available within this product line.

The company expanded into swimwear in the early s. The Victoria's Secret Designer Collection, a high-end lingerie line, debuted in Victoria's Secret officially launched its website, VictoriasSecret. The following year, the company's first Super Bowl ad drove more than a million visitors to the company's website. The Victoria's Secret Fashion Show debuted with humble beginnings in Since then, it has become a much-anticipated annual event that airs on television during the holiday season in the United States.

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Victoria's Secret's styles range from full coverage to what the company refers to as its "most-wanted shapes" completed with tempting details. Most of the items sold by Victoria's Secret are manufactured under some variation of their own brand, often stylized as "VS" or distributed through the company's Pink line.

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  5. With more than 18 million views, the YouTube video Victoria's Secret Fashion Show ranks among the most popular of the available clips featuring Victoria's Secret's iconic Angels, seen here displaying the company's products while pop star Rihanna performs. Start your experience with Victoria's Secret on Giving Assistant and you'll enjoy much-appreciated savings on your next purchase - but that's not all!

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    In addition to chipping away at your final purchase price with a convenient promo or coupon code from Giving Assistant, you'll also get the added benefit of knowing that by starting your purchase here before making your way to VictoriasSecret. Stay classy while enjoying cosy nights or lazy weekends. Enjoy this season's new arrivals and most tempting prices starting fro Discover what's new with sexy lingerie world leaders Victoria's Secret.

    Offer applicable on lingerie, accessories, nightwear, sportswear Offer applicable on lingerie, accessories, nightwear, sportswear, beauty and more. Free Delivery. Expired voucher codes for Victoria's Secret. Just Choose from a range of styles such as, chee Choose from a range of styles such as, cheekies, thongs, briefs and bikinis.

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    Subscribe to the Victoria's Secret newsletter for updates Enjoy exclusive discounts when you subscribe to the Victoria's Secret newsletter. You'll also be the first to know about the latest deals, sty Enjoy exclusive discounts when you subscribe to the Victoria's Secret newsletter.

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    About Victoria’s Secret

    Get the correct fit for your next bra with a variety of styles including wireless bras, unlined bras, sports bras, purse up bras and more. When you are looking for a great fit you can use the handy online how to measure guide to ensure you get a perfect fit with your next bra purchase. You can also enjoy a selection of knickers to match your bra with a range of styles including briefs, hip huggers, thongs and more available in sizes to suit everyone. As well as underwear you can also enjoy an extensive range of sportswear, beauty products, accessories, clothing, swimwear and pyjamas available for you to purchase online.

    When you register for the online newsletter you will receive a regular newsletter which will be delivered directly to your chosen email inbox. To register simply visit the site and enter your chosen email address.

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