Sephora has driven significant value from connecting in-store and offline media with Mobile Apps and Apple Wallet Passes , using multiple channels to build awareness.
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For retailers, integration with existing loyalty programs makes excellent sense as a first step into mobile. And the use of services like Apple Wallet to enable digital loyalty cards, offers and coupon redemption are a must have without the need to build custom technology. Even that you have a great App, not all your target clients will want it.
With the customers who have your App installed, you can use push notifications to send relevant information at right moment and time driving customer engagement and conversion.
But as previously seen, only a part of your customers will have your App. These facts impact your mobile marketing strategy and automatically brings questions that the marketers need to answer. How are you going to reach your customers? How are you going to create an active mobile engagement? How can I send push notifications to my customers?
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One of the best things about mobile wallet is the possibility to send notifications that can appear on the smartphone lock-screen, similar to push notifications coming from apps. Basically, mobile wallet gives you the opportunity to communicate and engage directly with your customers without requiring a heavy commitment from them.
An unforgettable experience! Helipass, one of Passworks customers, offers the possibility to clients to book online Helicopters tours all across the world. It was a great way to finish ! On the 30th of December, we had the chance to to make the tour with other passengers and a real nice pilot.
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We were very lucky with the weather since the sky was clear and no wind at all! It was very interesting, as it is not easy to speak with the pilot during the flight, therefore we used this moment to ask questions. Helipass operates in various cities in Europe and it is a great gift that you can offer to friends and family! When a helicopter is not full, the company operates special deals and great discounts that you can be aware of with the digital pass.
Enjoy access to 80+ London attractions including the Tower of London. Huge Savings vs. gate prices
Take advantage of the offers and get on board! Skip to content www. Apple Wallet mobile coupon Integrated marketing tools such as loyalty programs and other add-on feature are key to drive mobile wallet adoption and usage. EMAIL You can distribute your mobile pass by sending an email to your customers with the url link, a. SMS Communicate the url link of your pass via a text message. Paez first mobile wallet pass Paez wallet pass is regularly updated to communicate new campaigns and deals, while giving Paez a powerful on-going mobile engagement channel and the ability to amplify an offer when it real counts.
Have a great week!
Requests to download Apps or watch videos have a higher uptake rate when prize rewards are offered!
Having said this, your customers will probably fall in one of two categories: Brand loyalists who want your App , or Not interested in downloading another App. The answer is Mobile Wallets Marketing. Helipass uses Passworks digital coupons to communicate their last minute offers.
Add information to the back of your pass. Like the back cover of a book, the back of the pass is a great way for you to add content and information. A dialog box will open, requesting an email address.
Download your mobile wallet coupon pass to your mobile wallet. Open the email you sent from the test environment on your phone. Tap it, and the pass will be served up. Give yourself a pat on the back! You just created a mobile wallet pass, distributed it through email, and added it to the mobile wallet on a phone! Now, imagine doing mobile wallet marketing like this at a larger scale. You could…. Include a call to action button with an URL link to the wallet pass embedded , in an email with instructions for downloading and using the coupon.
Include the URL of the mobile wallet pass coupon in a tweet or a facebook post. Viewers can click on the URL and download the pass directly onto their phone. Now you know how easy it is to leverage the mobile payment ecosystem. Deliver an even better experience and create better connections with your customers starting today. Ready to begin? Want more?
How would you like your business to be right in your customer’s phone?
Check out our blog for our latest thinking on creating more value for your brand and your customers at every stage of the customer journey. Login Get a Demo. Three big reasons: 1 Consumers are demanding more from mobile wallets. Here we go! Step 2 Get a certificate from Apple that allows you to place a wallet pass in Apple Wallet. Step 4 Name your project and give it a brief description. Step 7 Add information to the back of your pass.
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Step 10 Give yourself a pat on the back! Now, Think Even Bigger Now, imagine doing mobile wallet marketing like this at a larger scale. You could… Include a call to action button with an URL link to the wallet pass embedded , in an email with instructions for downloading and using the coupon.
Bottom Line Now you know how easy it is to leverage the mobile payment ecosystem.